(8) 1930s / 1940s Matchbook Covers (F)
8 individual matchbook covers. None of the matchbooks include matches and condition varies.
Matchbooks were originally patented in the 1880s. The manufacturing of matchbooks peaked durring the 1940s and 1950s, then steadily declined with the availability of disposable lighters and anti-smoking campaigns. Recently matchbooks have begun to regain some of their popularity as a "retro" advertising item, particularly in high-end restaurants.
The matchbook provided an inexpensive and ubiquitous medium for marketing everything from small, local businesses to National Initiatives. Many historians point to the Mendelson Opera as the first to use matchbooks for advertising purposes; they hand wrote their promotional information on blank matchbook covers. Inspired by the Opera's innovation, Diamond Match salesman Henry Traute began approaching manufacturers to advertise their products on his company's matches, promoting them as something that would be viewed by their users many times a day. Among the first companies to order advertising matchbooks were Pabst beer, American Tobacco Company and Wrigley's Chewing Gum. He also encouraged his customers to give away matchbooks as a promotional item. Click here to learn more about the "matchbook" on Wikipedia.
This collection of Matchbooks include the following: John The Shoeman in RI, Hunters' Lodge in RI, Hotel Wendell in MA, The Lafayette House in MA, Liberty Diner in RI, Radisson Hotel in Minn, Buy American and Sigari Marconi Tobacco Company.
Condition: Condition varies. (see pics) None of the matchbooks include matches.
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DVDs with high resolution image scans:
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