Brochure measures 5.5 x 8.5 inches and opens to 5.5 x 17 inches. The brochure was produced by CIBA Pharmaceutical Products to promote "Coramine," a drug produced by CIBA for heart health. The brochure was illustrated by Frank Henry Netter. Click here to read more about Frank Netter on our blog.
Frank H. Netter (25 April 1906-17 September 1991) was an artist, physician, and most notably, a leading medical illustrator. His Atlas of Human Anatomy is a well-known work in the field. He was also a Fellow of the New York Academy of Medicine. Click here to learn more.
Career with CIBA
In 1936, the CIBA Pharmaceutical Co. commissioned a small work from him, a fold-up illustration of a heart to promote the sale of digitalis. This proved hugely popular with physicians, and a reprint without the advertising copy was even more popular.
Ciba Pharmaceutical started out in the 1850s as a silk-dyeing business and branched out into pharmaceuticals in 1900, by which time it was the largest chemical company in Switzerland. J.R. Geigy dates to 1758, when Johann Rudolf Geigy set up a chemist’s shop in Basel. The company soon began manufacturing dyes for the textile industry. It entered the pharmaceutical market in the 1930s. The name was shortened to Ciba in 1992, and in 1996 Ciba’s merger with the Swiss company Sandoz formed Novartis AG, one of the world’s largest pharmaceutical companies.
Condition: Excellent condition with a couple of tiny scratches on cover.
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