1950s Nestlé Company Decaf Coffee Brochure

  • $34.00

Brochure measures 4 x 7 inches with 10 pages.

The Nestlé Company resulted from a merger of the Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé, established in 1866 by Henri Nestlé. The company originally produced condensed milk and infant formula products. The first world war created an increased demand for condensed milk and by the end of the war Nestlé's production had more than doubled.

After the war however, government contracts dried up and consumers returned to fresh milk. Nestlés management responded by streamlining operations and expanding their product offerings to include chocolate. In the 1920s chocolate became Nestlé's second largest offering.

Nestlé produced the world's first instant coffee in 1938. According to the company's website; In 1929, Louis Dapples, the Nestlé Chairman at the time, was presented with an interesting task by his former employer, the Banque Française et Italienne pour l’Amérique du Sud.

Following the Wall Street Crash and the collapse of coffee prices, the bank had a lot of coffee sitting unsold in warehouses in Brazil.

Nestlé was asked whether these stocks could be turned into a ‘soluble coffee cube’ to be sold to consumers.

A chemist Dr Max Morgenthaler joined the company to help its researchers find a solution.

It took 7 years before a suitable formula was finally perfected and in 1938 the soluble coffee product, named Nescafé was launched in Switzerland and later rolled out in the United Kingdom and the United States.

Instant coffee became a staple drink of the US military during World War II and Nestlé's production rose in the wartime economy. Nestlé eventually created other varieties of instant coffee to include decaffeinated.

Condition: Excellent condition with very minor discoloration in spots. (barely detectible under sharp light on the actual product) Discoloration appears much more dramatic in pics.

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