(8) 1930s / 1940s Matchbook Covers (D)

  • $54.00

8 individual matchbook covers. None of the matchbooks include matches and condition varies. 

Matchbooks were originally patented in the 1880s. The manufacturing of matchbooks peaked durring the 1940s and 1950s, then steadily declined with the availability of disposable lighters and anti-smoking campaigns. Recently matchbooks have begun to regain some of their popularity as a "retro" advertising item, particularly in high-end restaurants. 

The matchbook provided an inexpensive and ubiquitous medium for marketing everything from small, local businesses to National Initiatives. Many historians point to the Mendelson Opera as the first to use matchbooks for advertising purposes; they hand wrote their promotional information on blank matchbook covers. Inspired by the Opera's innovation, Diamond Match salesman Henry Traute began approaching manufacturers to advertise their products on his company's matches, promoting them as something that would be viewed by their users many times a day. Among the first companies to order advertising matchbooks were Pabst beer, American Tobacco Company and Wrigley's Chewing Gum. He also encouraged his customers to give away matchbooks as a promotional item. Click here to learn more about the "matchbook" on Wikipedia.

This collection of Matchbooks include the following: Pepsi-Cola, Ohio Match Co., Blue Moon Gardens in RI, Leaders Liquor Store in RI, Autocrat Coffee, Lion Matches, Hotel Plymouth and Yankee Flyer Diner in NH.

Condition: Condition varies. (see pics) None of the matchbooks include matches.


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DVDs with high resolution image scans:
Most Brochures come with a DVD containing High Resolution scans of every page. The scans are of sufficient quality & size to utilize for large printed posters. (400 - 600 dpi at original size) Please see our "Policies & Information" page for an example of scan size.

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