Graphic Relics

The Former Narragansett Brewery, Cranston RI

The Narragansett Brewing Company was established in Cranston, Rhode Island by a group of German American descendants. They opened the brewery in 1890 with an initial investment of $150,000. The company was incorporated on April 8, 1891.

Click here to view a Narragansett Brewery restaurant menu from the 1930s on our products page.

The brewery originally produced lager and porter as well as artificial ice. By the 20th century, 25 tons of ice were being delivered to over 1,500 customers. 

Below is an early postcard from the Narragansett Brewing Company.


According to the Arcadia Publishing book; "Narragansett Brewing Company," written by Hazel Turley - this is one of the earliest known ads for the Narragansett Brewing Company. The ad dates from 1895 and is from the Ed and Greg Theberge collection.



The brewery experienced consistent growth throughout the early 20th century. A 1915 newspaper account reported that the Narragansett Brewing Company covered 42 acres, included 30 buildings, 50 wagons and motor trucks, an ice pond & ice house and 3 refrigerator cars. The brewery produced 28,000 barrels of beer in their first year of operation. By 1915 the company was brewing 225,000 barrels.

The brewery survived prohibition and the "Great Depression" by manufacturing and distributing ice, small amounts of beer prescribed by doctors, soda and a malt based product called "near beer."

Shortly before the repeal of Prohibition in 1933, the Rudolph F. Haffenreffer family from Fall River, Massachusetts, purchased Narragansett Brewing Company and quickly revived the brewery. The Haffenreffer family was involved in the brewing industry for generations both in Boston and in Germany. They established the Boylston Lager Beer Company, which later became Haffenreffer and Company and the Old Colony Brewing Company in Fall River, Massachusetts. Rudolph Haffenreffer Jr. acquired Narragansett Brewing Company in 1931 and served as president until 1954. Many of the brewery's former workers, let go during Prohibition were re-hired. Narragansett was reportedly the first brewery in the nation to produce and deliver beer after the repeal of Prohibition.

According to NarragansettBeer.com, Narragansett Brewery was the first brewery in New England to offer beer in cans. The Providence Journal photographed a section of the plant's modern canning equipment in 1958.

 

1950s billboard in Scollay Square, Boston, MA -  from the MIT libraries.



In 1959, Narragansett celebrated brewing one million barrels of beer. By 1965 when the brewery was purchased by Falstaff Brewing, the company employed 850 workers.

Narragansett's demise began in the 1960s. The brewing plant was by then outdated and in 1970 another "Giant," Anheuser-Busch opened a state-of-the-art plant in Merrimack, NH. In the early 1970s the State of Rhode Island offered to help finance a new plant. News reports at the time reported that "company officials did not respond in a positive way." Modernizing the old plant was it's only hope for survival. The company explored multiple avenues to update the plant but struggled to remain profitable in a market increasingly dominated by large, national brewing companies. From an estimated 65.5% of the region's beer sales in 1963, Narragansett fell to about 17% by 1980.

Narragansett's beer production shifted to the Falstaff plant at Fort Wayne, Indiana, in February 1982. The original Narragansett brewing facility in Cranston remained abandoned for over a decade and finally demolished in 1998. The brewery's Trolley Barn, located across the street was spared for redevelopment but eventually succumbed to the wrecking ball in 2005. 

Below are a couple of photos of the abandoned Narragansett Plant before it was demolished.


After changing hands several times, the Narragansett brand was purchased in 2005 by a group of local Rhode Island investors led by former juice executive Mark D. Hellendrung, who announced plans to expand its market share and reinvigorate the Narragansett brand identity. The revived Narragansett Beer is now contract brewed by Genesse Brewing Company and has been distributed throughout Southern New England since 2006. Reportedly, the new owners are looking into establishing a brewery in Rhode Island. We wish them luck and look forward to Narragansett Beer being one again produced in the Ocean State. 

Condition: Good condition with some wear and discoloration. Some of the menu prices are smudged. (see pics)

Shipping within the continental United States is FREE. If you have questions related to international shipping please contact us before you place an order.

Don't hesitate to contact us with specific questions.

DVDs with high resolution image scans:
Most Brochures come with a DVD containing High Resolution scans of every page. The scans are of sufficient quality & size to utilize for large printed posters. (400 - 600 dpi at original size) Please see our "Policies & Information" page for an example of scan size.

We offer CDs / DVDs with high resolution scans of most items on our website. If you'd like to purchase a disc with image scans without the actual brochure or item select "Purchase DVD only" from the selection box at top of page or click here. If you want to purchase a DVD with copies of multiple items click here and select number of items to include in "selection box."

 
Read more →

OldBrochures.com is now on Flickr

We've just set up a Flickr account with pics of all the ephemera currently listed on our eCommerce site.

Click on the following link to access the gallery.
www.flickr.com/photos/oldbrochures









Read more →

The A.C. Gilbert Company & American Flyer Trains

 

The A. C. Gilbert Company of New Haven, CT was once one of the largest toy companies in the world. It's best know for introducing the "Erector Set." In 1938 Gilbert purchased "American Flyer, a struggling manufacturer of toy trains. Click here to learn more about the Gilbert Company on Wikipedia. Click here to visit americanflyerclub.org and to learn more about the "Gilbert Hall of Science" building in NYC.

Interestingly, the founder of Gilbert Toys was a world Champion Pole Vaulter. Below is a postcard with Gilbert to the left. Postcard image compliments of sportingoregon.com


American Flyer, though best remembered for the "S gauge" trains of the 1950s, began as an independent company in the early nineteenth century. William Ogden Coleman took over the "Edmonds-Metze Hardware Company" and began producing toy trains. By 1910 they abandoned the hardware business and focused exclusively on toy trains. Click here to learn more about "American Flyer."

The photo below depicts a 1957 American Flyer Pennsylvania 0-6-0 Yard Switcher and Tender, compliments of trainz.com

 

Below are several YouTube videos dedicated to American Flyer Trains from the Gilbert Company. The original film clips are from the 1950s and 60s.

 

 

Click here to view a 1957 Gilvert American Flyer Trains Catalog in our store.


OldBrochures.com

Read more →

Check out our Pinterest Page

We've added many more Boards since establishing the account. Most of our pins are linked to large high-res images. We just pined 180 Wacky Packages stickers from the 70s and 80s.

Click on the categories below to visit some of our new Pinterest Boards.

Pulp Fiction

Vintage Posters

Old Signs

Fortune Magazines

Comic Books

Wacky Packages

 

 

Read more →

Uncle Wiggily Longears

 

Uncle Wiggily Longears is the principle charter in a series of children's stories written by Howard R. Garis. The stories first appeared in the Newark News in 1910 and where syndicated in 1915. The stories chronicle the adventures of an elderly rabbit with rheumatism and his woodland friends. Uncle Wiggily lives with Nurse Jane Fuzzy Wuzzy. According to Garis's obituary the Uncle Wiggily series was originally inspired by a walk in the New Jersey woods. Click here to view "Uncle Wiggily's Library "box set" in our store.

Uncle Wiggily stories where often concluded with poetic verse introducing the next story, a signature of Garis. The quirky prose seemed strange and incongruous but I looked forward to the poems at the end of every story when I was a child. I've sited a couple examples below.

So if the vinegar jug doesn't jump into the molasses barrel and turn
its face sour like a lemon pudding, I'll tell you next about Uncle
Wiggily and the winter green.

And in the next story, if the top doesn't fly off the coffee pot and let the baked

potato hide away from the egg-beater, when they play tag, I'll tell you
about Uncle Wiggily and the slippery elm.


Garis wrote an Uncle Wiggily story every day (except Sundays) for more then 30 years, amassing a collection of more than 15,000 stories and 35 volumes. Garis also wrote 32 books in the Tom Swift series under the pen name "Victor Appleton" and contributed to many other popular children's series throughout is life.

Below is one of the Tom Swift books Garis wrote.



Howard Roger Garis was born on April 25, 1873 in Binghamton, New York and died in Amherst, Massachusetts on November 6, 1962. Garis graduated from Binghamton High School and attended Stevens Institute of Technology at Hoboken, New Jersey. Garis began his career as a newspaperman for the Newark Evening News in 1869. Soon afterward he began writing the Uncle Wiggily series. Garis published aproximatly 500 books before his death in Amherst, Massachusetts in 1962. He also created several games including the popular "Uncle Wiggily" game.

The below Uncle Wiggily story is from the "Uncle Wiggily and His Friends." series. This particular book is part of a box set dated 1939 and illustrated by George L. Carlson. Carlson was just one of several illustrators featured in the Uncle Wiggily Stories. Other illustrators included Lansing Campbell, Louis Wisa, Elmer Ache, Edward Bloomfield, Lang Campbell and Mary and Wallace Stover. George Carlson just happens to be one of my favorites. Perhaps it's because the Uncle Wiggily books my parent's shared with me as a child featured his work. The fanciful drawings bolstered Uncle Wiggily's storybook identity.



Below is a tribute to the illustrator George Leonard Carlson (1887 - 1962) published in the Bridgeport Telegram in Bridgeport Connecticut, September 27, 1962. Carlson was buried in the Mountain Grove Cemetery. The cemetery was designed by P. T Barnum, who himself is burred there.

GEORGE CARLSON SERVICES FRIDAY Services will take place Friday for George L. Carlson of 13 Shoreham Village drive, Fairfield, artist and caricaturist, who died yesterday in his home. They will be conducted at 3 p.m. in the Larson funeral home, 2496 North avenue, by the Rev. Blaine H. Zimmerman of the Long Hill Baptist church. Burial will be in Mountain Grove Cemetery. Also an illustrator and designer, Mr. Carlson was born in New York city. A former Westport resident, he had resided in this area for more than 40 years. Contributed to the "Crypt" Mr. Carlson was chosen as a contributor for "The Crypt of Civilization" project, a panel of history of communication since the times of Egyptians, which will remain sealed and preserved in Oglethorpe university, Atlanta, Ga., until 8113 A.D. His best known illustration is considered to be the jacket for the book, "Gone with the Wind." Upon coming to America from England, his mother obtained employment in the home of Ulysses S. Grant, the Civil War hero who later became president of the United States. She was commended in a letter by Grant, and was among who walked over Brooklyn bridge on the first day of its use. Before turning to cartooning at the turn of the century, Mr. Carlson worked in several New York shops and factories. Studied Caricature He studied in the National School of Caricature, started by Dan McCarthy, political cartoonist for the New York World; the National Academy of Design, and the Art Students league of New York City. Mr. Carlson started as illustrator about 47 years ago with "John Martin's Book." children's magazine, by which he was employed until 1933 when publication was suspended. He created "Peter Puzzlemaker," widely-circulated, for the "Book." He had also been puzzle editor for the Girl Scout magazine, and worked with St. Nicholas magazine, Scribner's, Life, Judge and many others. He had drawn travel books for such ships as the Queen Mary, to launch innumerable enterprises. Aided C of C Project Mr. Carlson contributed works to promote the 1938 Father's Day picture contest, sponsored by the Bridgeport Chamber of Commerce, and was a judge for the event. In addition to commuting to work in New York, he had maintained a studio in his home at Redfield road, Fairfield, until he moved to his present address sometime after 1940. He was a member of the Baptist Temple of Bridgeport; and past historian of the George Anderson post, American Legion, World War I. Surviving are his wife, Gertrude Jorth Carlson, who operates a greeting cards shop in Southport; two daughters, Mrs. June Bishop of Roxbury, and Mrs. Alice Morgan of Oceanside, Calif.; a sister, Mrs. Eleanor M. Wilson, of Alexandra, Va.; a brother, Edward O. Carlson, of Mommouth Beach, N.J.; five grandchildren and several nieces and nephews. 

Click on the highlighted text to learn more about Uncle Wiggily, Howard Garis and George Carlson

Click here to read the interesting account of Lynn Way; "How Uncle Wiggily Taught Me to Read."

Syracuse University has consolidated a large collection of personal and public papers associated with Howard Garis and the Uncle Wiggily stories. Click here to learn about the collection.

OldBrochures.com

Read more →

Early Fortune Magazines, (Some of the most beautiful cover designs to date)

Sadly In an age of computers, market research and tight budgets few magazines approach the the level of quality and creativity embraced in years past. Early popular magazines often featured beautifully rendered cover art usually reserved for more esoteric, "fine art" publications today.

Fortune Magazines from the 30s, 40s and 50s are arguably some of the best examples of magazine design to date. The illustrators who's work graced Fortune's covers reads like a who's who among fine and graphic artists. Much of this cover art still appears modern today, some 60 or 70 years after they were originally conceived.

Fortune, a global business magazine, was the brain child of Henry Luce. The magazine was launched in February 1930, four months after the Wall Street Crash of 1929. Briton Hadden, Luce's partner, was skeptical but Luce went forward with it after Hadden's sudden death, also in 1929. The first issue cost $1 at a time when the Sunday New York Times sold for only 5¢. Previous business publications were little more than stats and numbers printed in a single color. Fortune was over-sized, employed expensive printing techniques and included dazzling photography. The acclaimed photographer Walker Evans served as Fortune's photography editor from 1945 until 1965.

During his career Luce launched and closely supervised a stable of magazines that transformed journalism, including; Time, Life, Fortune and Sports Illustrated. With the addition of radio projects and newsreels, Luce created one of the first multimedia corporations.

Henry Luce was born in 1898 in Tengchow, China and died in 1967. His father was a Presbyterian missionary in China. Luce was educated in various Chinese and English boarding schools and was sent to the United States at the age of 15 to attend the Hotchkiss School in Connecticut followed by Yale College.

Luce met Briton Hadden, his future business partner at Hotchkiss. The two continued to work together at Yale, with Hadden as a chairman and Luce as managing editor of The Yale Daily News. After being voted "most brilliant" of his class at Yale, he briefly parted ways with Hadden to embark on a year of studies at Oxford University. During this time he worked as a cub reporter for the Chicago Daily News. In 1921 Luce rejoined Hadden to work at The Baltimore News.

Both at the age of 23, Luce and Briton quit there jobs at the Baltimore News in 1922 and formed Time Inc. Having raised $86,000, the first issue of Time was published on March 3, 1923. Luce remained editor-in-chief of all his publications until 1964, several years before his death.

Click here to learn more about Henry Luce on Wikipedia and click here to learn more about Fortune Magazine. Click here to see some Fortune's magazine covers threw the 1950s.

Below is a photo from 1954 of Luce with his wife Clare Boothe Luce, a famous playwright and politician. The photo is compliments of The Library of Congress, via Wikipedia.

 

Below is a March 1948 edition of Fortune magazine. Click here to view the listing in our store.

OldBrochures.com

Read more →

Early Christian Cartoonist, E.J. Pace

An early Christian Comics Pioneer, Ernest James Pace was born November 11th, 1879 in Columbus, Ohio. He died in 1946. When Pace was a teenager a news reporter saw him sketching during a church service and introduced him to the editor of a local paper where he began drawing cartoons.

Below is a 1919 photo of Pace. The two cartoons are from the 1930 "Pictures That Talk" Evangel booklet by Pace. The Evangel booklet has been sold. I'm on the lookout for another.



At the age of 19 Pace moved to Chicago to illustrate political cartoons for the daily Journal. Pace later recalled, "But there in that great city I met Larsen, a Dane, whose beautiful Christian life and personal efforts won me to Christ. My conversation was of the revolutionary kind, positive and complete, like stepping out of a deep, dark cellar in to the blazing light of noonday. Naturally, I lost all interest in politics, and lost my job. At once I set about preparing for Christian work, and offered some drawings for Frank Beard, famous cartoonist of the "The Ram's Horn. He accepted one, but redrew it in colors and published it on the cover."

Soon afterward Pace met his future wife, Cornelia Parker. They where married and moved back to Columbus, Ohio where he was licensed to preach and became the pastor at several Ohio churches.

Pace's denominational affiliation was with the United Brethren. After graduating from Otterbein University in Westerville, Ohio he and his wife Cornelia went to the Philippine Islands as missionaries. During this time he contributed hundreds of cartoons to "The Watchword," a weekly journal published by the United Brethren in Christ. On furlough from the Philippines, Pace attended the Bonebrake Theological Seminary and in 1912 was a member of the first graduating class of the Kennedy School of Missions, formerly a division of Hartford Theological Seminary in Connecticut. Afterward he returned with is wife and infant daughter to the Philippines.

Sometime before 1814, Pace, influenced by the emerging "modernist" sensibilities had a crisis of faith. However he rededicated himself and his work to the "Lord"after receiving a "loving rebuke" from a fellow missionary, Julia Mott Hodge. In a letter Pace wrote to Miss Hodge in 1934 he says "the dear Lord took his erring child again into His bosom, and oh, what a transport of joy, what cleanness of soul was mine by the blessed effusion of His Spirit. It seemed I had had an inward bath; every nook and cranny of my being was every whit made clean. God turned my captivity, and springs of water made glad the desolate desert of my soul. That was March, 1914, and from that day to this, Modernism has had no more influence over me than to awaken a burning hatred of it."

Pace and his family reluctantly left the Philippines in 1915. Doctors diagnosed him with "Tropical Sprue," a digestive disorder often occurring in the tropics and subtropics. Pace wrote; "On returning to the States, I recovered my health on strawberries and milk as a diet, and plenty of rest and warm sunshine on the shores of beautiful Lake Chautauqua New York."

Back in the continental US Pace continued to published cartoons, this time for the "Sunday School Times." His cartoons first appeared in the "Times" in December of 1916 and continued to run for the next thirty years. He later worked at the Moody Bible Institute before embarking on a traveling church and Bible conference speaking ministry. Pace continued his cartooning ministry (both in publications and as lecture aids) until his death in 1946 at the age of 67.

Excerpts of the above bibliographical text where borrowed from the following two sources. Click on the links to learn more about E.J. Pace's life and work.

E.J Pace Christian Cartoonist by Alec Stevens, 3/2011
 

Dr. E.J. Pace (Christian Comics International)

OldBrochures.com

Read more →

OldBrochures on Pinterest

We've recently posted images from nearly all of our brochures and ephemera to our Pinterest page; pinterest.com/oldcuts



The brochures are currently in three categories. Click on the below "Titles" to access the coresponding pinterest page.

Read more →

A Tribute to the Medical Illustator Frank H. Netter

Frank Netter was born in NYC in 1906. Netter had early artistic aspirations. He received a scholarship to study at the National Academy of Design and later attended the Art Students League of New York. By his late 20s Netter was a successful commercial artist with national exposure. However his family urged him to pursue a more stable and "respectable" profession. He relented and enrolled at New York University Medical College.

 

As a medical student, Netter produced elaborate illustrated notes during classes. The visual representations helped him recall and better comprehend his studies. While at medical school and after graduation Netter continued to pursue illustration in order to supplement his income. He completed a surgical internship at Bellevue Hospital and attempted to start a medical practice but as Netter put it: "This was in 1933–the depths of Depression–and there was no such thing as medical practice. If a patient ever wandered into your office by mistake, he didn't pay."

Netter quickly gained a reputation as a medical illustrator. His understanding of medicine, attention to detail and innate artistic abilities cemented Netters success. In the mid 1930s Netter was paid a whopping $7,500 for a series of 5 illustrations. The fee was actually a misunderstanding in Netter's favor. He originally asked for $1,500 for all 5 but an advertising manager understood the fee to be $1,500 per illustration and a final agreement was reached based on the higher number. Soon afterward Netter gave up medicine and pursued a full time career as a medical illustrator. Based on an online inflation calculator $7,500 is equivalent to approximately $125,000 in today's dollars.

Frank Netter died on September 17th, 1991 in NYC at the age of 85. In his professional career, Dr. Netter created over 4,000 medical illustrations, many of which became the center pieces of over 250 issues of Clinical Symposia and were compiled in the 13 volume set of The CIBA Collection of Medical Illustrations. Two years prior to his death, the Atlas of Human Anatomy was published, considered by many to be Dr. Netter's crowning achievement. The Atlas rapidly became the most widely used atlas of anatomy in American medical schools and currently is published in 16 languages. 

This video is from the 2010 Netter Exhibition the Morris Museum in New Jersey.

 

Click here to learn more about Netter's long career and life on netterimages. You can also learn more about Frank on wikipedia, click here.

Below are a few images from two of the first brochures Netter illustrated for CIBRA. The heart brochure has been sold but we still have a "LUNG" brochure availible. Click here to view.

 

OldBrochures.com

Read more →

Joe King's Rathskeller

I acquired an interesting souvenir (pictured below) from the former Rathskeller Restaurant in NYC. They're not uncommon to find but the associated history is interesting. There's a photo and penned notations on the inside. The folder is dated Sept, 28, 1945. From as much as I can decifer, the group of young folks in the photograph are engaged in a farewell celebration. Based on the handwritten notes, one of the women photographed may be leaving her job and moving on to new adventures. The souvenir is from the former Rathskeller restaurant, known as "The Fraternity House" and owned by Joe King and Jack Lichtenberg. Established in 1936, it was located at Third Avenue and 17th Street in New York City. The folder was printed by Bernat Press of N.Y. and sold by W. & L. Concessionaires, 480 Lexington Ave., NYC.


The building that housed The Rathskeller is know as "Scheffel Hall" and is located at 190 third Avenue. Below is a photo of the building as it appears today. Click here to learn more about the history of Sheffel Hall and surrounding area.

Below is a photo of the interior as it appears today, compliments of the ephemeralnewyork blog. The former Rathskeller is now an exercise studio but the owners have not touched the facade or any of the original detailing on the inside.


The next photo is of "Joe King's Rathskeller." I'm not sure of the date.



The following article was written by "Edgar Schumacher" and published in the November, 1955 edition of the NY Sunday Herald. Schumacher published a regular column titled; "With Knife and Fork." It's an enthusiastic and detailed account of Edgar's visit to The Rathskeller.

"German Cuisine Attracts Gourmet"

Even though I have parted with the gourmets until the end of the year, I find myself unable to resist reporting on my so-called "last filing" with good food for 1955, which took place in New York last week-end. This farewell celebration was held at the German-American Rathskeller, at 190 Third Av, at 17th St.

This establishment is known by its patrons as the "fraternity house of the nation," and if you do not meet Joe King, owner of "this little bit of New York," you are not really living, so to speak. One does not need a floor-show or similar type of entertainment when in this Old Heidelberg, "Student Prince" atmosphere. Joe King is always on hand with his greetings, and you are entertained until early morning by groups of songsters.

The food is, of course, German style and includes such specialties of the house as sauerbraten, wiener schnitzel, bratwurst or knackwurst, pigs' knuckles with sauerkraut, lentil soup with frankfurter, and many other such dishes.

However, the main object of your visit will be a seidel of draft Heineker beer, served with pumpernickel and Salzstangen. And let me tell you –after you've had two seidels, you are ready to join the gang in singing. The Rathskeller has on the walls about 2,000 photographs of famous New York personalities of by-gone eras, such as George M. Cohan and Al Jolson.

Since most of the guests are college men, you will see a great selection of college insignia and fraternity emblems. The dinner trade consists of residents of old New York who sit with happy people from all walks of life and from all over the nation. Joe King introduced me to his general partner, Jack Lichtenberg, a former wrestler who also makes sure every guest is happy.

If you are ever in New York, and feel like enjoying good fellowship, indulging in a tasty German dish, raising your stein and raising your voice, visit Joe King's and learn at first-hand that a little bit of old New York is still alive. 

 

Click here to view the listing on Oldbrochures.com

Read more →